You Need to Know How COVID-19 Gave Us a New Consumer
When the onset of COVID-19 led to closures and shelter-in-place rules, the physical normal we knew changed overnight. Meet Generation Novel, a growing cross-generational psychographic of digital-first consumers galvanized by the disruptive effects of COVID-19. This emergent and significant customer segment isn’t just digital-centric. It’s also emotionally charged, as pandemic-fueled fear, anxiety, and worry […]
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