Create Logos with Grids for the Best Outcome So you need to design a logo. Where do you start? Shapes? Typography? A grid? A logo grid or construction guide is a popular starting point for many designers looking to create a logo. The use of a grid system, especially for a design that might often […]
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Siegel+Gale’s Brian Rafferty Explains Why the Best Logo Designs are the Simplest Ones What makes a logo successful? Ask a dozen different designers, and you’ll get a dozen different answers. But how do you quantify a logo’s excellence, or lack thereof? If you’re Siegel+Gale, you organize a study of 3,000 respondents in the U.S. and U.K.
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A Logo Does Not Have to Be Complex, Actually It Really Shouldn’t Be … Before we go deeper into the topic, we should briefly clarify the main purpose of a logo. Using simple symbolism, a good logo acts as the key visual of a brand. It should be memorable and visually pleasing while transporting
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Check Out These Amazing Logo Designs and Logo Marks by George Bokhua Graphic designers have big brains because the way they perceive things is slightly diverse from an average mind. Artists are always visionary; they imagine an idea and then implement it with all the possible techniques. Creativity is in the bloodline of designers, they
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Jure Tovrljan’s Coronavirus Imagination Runs Wild in Redesigning These Famous Logos The coronavirus uprooted the globe’s norm, shifting the way people live and work. It has also inspired people to think outside the box when it comes to exercising their creativity. Motion and graphic designer Jure Tovrljan took into account the massive shift in our lifestyle
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Creative Logos with Hidden Messages are Nothing New in Design When it comes to establishing brand identity, nothing is more important than a company’s brand logo. As soon as we see the Coca Cola or the Apple logo, for instance, we know exactly what the brand is and how it makes us feel. Whilst a
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Company Logos Might Not Be a Stand-Alone Indicator of Success It certainly doesn’t hurt to have a thoughtful, eye-catching design — especially if you’re an early stage startup attempting to break into a competitive space. To see how high-growth companies are approaching logo design, the folks at SmartSign analyzed more than 2,000 company logos from the Inc.
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