You Simply Can’t Ignore the Importance of Digital Marketing
No matter what your offerings are or what your niche or industry is, you can’t ignore the importance of digital marketing. A few years back, businesses only needed an official website and a Facebook page to market their offerings. These days, the digital marketing landscape is growing so fast, making it even harder for companies to keep up.
Digital marketing is a combination of numerous components, including social media, SEO, and marketing automation, to name a few. On top of that, you have to keep with the latest strategies, technologies, and the algorithm of Facebook and Google, which are always updating.
Hence, it’s vital to know the latest and upcoming trends in digital marketing to ensure your efforts remain efficient. So if you want your business to have a powerful online presence and keep it at the top, here are the digital marketing trends to consider this 2020.
1) Instagram’s Popularity With The Younger Generation
With more than one billion users, there’s no stopping Instagram this year. If your target demographic is the younger ones 30 years old and below, then this is the social media platform you need to utilize. On the other hand, Facebook is gaining a reputation as being a channel for older individuals. Hence, it’s losing much of its younger followers.
However, the biggest challenge for marketers here is the decision of IG to get rid of its like feature in certain countries. A lot of influencers did not like this move by the platform. So its impact is something you need to pay close attention to this 2020 as this may cause some users out for a number of likes to look for a different social media channel.
2) The Future Of Facebook
Gone are the days when Facebook reigns supreme in the world of social media. Although it’s not having problems, there’s no denying that FB is no longer attracting the younger demographics. The younger users are opting for the more interactive, engaging, and visual experience that TikTok, Snapchat, and Instagram are offering.
On top of that, Facebook’s 2018 data breach scandal added to its significant loss in credibility. Not to mention the growing frustration and resentment of people with the increase of cyberbullying, fake news, and political propaganda on the platform.
Because of these, it’s vital for as a digital marketer to analyze deeply who their target audience is and if FB is suitable for your campaigns. Nonetheless, Facebook is still a massive force to reckon with. But you need to use caution when trying to connect with your target market. You may just be putting your marketing budget to waste if your audience is no longer on the platform.
3) Social Media As An eCommerce Platform
We all know that one of the biggest parts of digital marketing is social media. However, what you may not know is exactly the number of people shopping on these channels.
In fact, about 60% of Instagram users have discovered new products here. On the other hand, a massive 70% of Pinterest users said that it aids them in finding the latest products out there.
These social media channels are well aware of this. So they made it even more accessible for retailers to sell through social media. Over the years. Facebook, Instagram, and Pinterest have incorporated means for online shops to create shoppable posts with the help of native integration.
This allows users to easily tag and shop various products straight from your posts. Hence, this is an excellent way for online retailers to drive traffic to their product pages.
4) Engagement via Ad Video Streaming
Videos will continue to dominate this year. While you still need to focus on producing video content that engages your clients, it’s vital to strategize on video ads.
When creating video ads, make sure you know who your audience is. Likewise, it should identify and present the image of your brand. Also, before asking your audience to take action, warm them up first by introducing your brand.
Consider experimenting with various video styles when segmenting both your videos and audience. Additionally, you may also play around with scripts and tones, until you came up with the perfect one that will catch the attention of your potential clients.
5) Interactive Emails
Last year, engaging emails became a big trend. Email is here to stay and its delivery, design, and consumptions will continue to evolve. This 2020, you will see more of interactive emails.
Dynamic content helps boost user engagement as well as attract them to take actions directly from their email rather than visit a page. Some examples of interactive content include surveys, quizzes, animated CTAs, and polls.
6) Personalized Emails
Billions of people across the world use emails for communication, whether for personal, academic, legal, industrial, or commercial purposes. Hence, the importance of email and email marketing will continue this year.
But as email marketing evolves, those generic marketing emails are no longer as effective. Aside from automation, email marketing for 2020 will also be about personalization.
Emails are often the ultimate trigger to motivate your customers to take action. Combining email personalization with your other marketing strategies can make your online marketing even more effective.
7) Messaging App Marketing
Messaging apps like Facebook Messenger are not simply for staying in touch with your loved ones. The interest of all types of businesses has taken a significant leap in these apps as it provides them with plenty of opportunities to reach a massive audience.
There’s no denying that social media and email will still flourish in 2020. But it’s even more undeniable that people are becoming more and more active on instant messaging apps. So it’s just logical for brands to jump on board and start connecting with a wider audience on these kinds of platforms.
8) Content Is Still King
Content marketing is not going anywhere. It will remain an essential part of digital marketing. Nonetheless, you need to keep in mind that quality is the key here as Google is going deeper into understanding online content. As a marketer, you need to carefully think about the market you’re targeting and how you can make your content suitable for them.
Moreover, it’ll be smart for you to focus on providing your audience with interactive content instead of traditional ones. Interactive content allows your users to control, which adds to the overall user experience. Also, it’s a good idea to personalize and make your content consumable.
Some examples of interactive content are shoppable posts, quizzes, surveys, and virtual reality.
Digital marketing is a fast-paced industry. And if you want to achieve success, grow your profit, and remain competitive, you have to stay on top of your game. You also need to innovate and stay vigilant on the ever-changing trends. We hope you picked up some marketing ideas you can apply to your business today.
EXCERPTS FROM ARTICLE FROM: “Top Digital Marketing Trends You Need To Watch Out In 2020” (b3multimedia.ie)
WRITTEN BY: Aileen Cuaresma; Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.
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