Company Logos Might Not Be a Stand-Alone Indicator of Success
It certainly doesn’t hurt to have a thoughtful, eye-catching design — especially if you’re an early stage startup attempting to break into a competitive space.
To see how high-growth companies are approaching logo design, the folks at SmartSign analyzed more than 2,000 company logos from the Inc. 5000 List of America’s Fastest Growing Companies, seeking patterns that might indicate more than just an eye towards popular design trends.
They collected data on each logo’s dominant attributes (e.g.: minimal, angular), structure (e.g.: icon, wordmark), color scheme, and industry. While some of the findings clearly reflect expected trends (94% of the logos could be classified as minimal), others revealed some interesting insights into patterns across a variety of industries.
Curious to see what these powerhouse startup logos have in common? Check out the infographic below, and start planning your next redesign with this data in mind.
ABOUT THE AUTHOR: Karla Cook, Editor, HubSpot Marketing Blog
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I feel I see more blue logos than anything today. Facebook, Twitter, LinkedIn, even Somebody (ha ha). There has to be something to the color? I think I read it is the color of trust, or something similar. Can you confirm? I’ll just look it up. Nvrmnd.
Good post.
Hey Kaitlyn, yes … you are correct. There does seem to be a lot of blues used in logos and here is a description of the emotional impact it evokes for people, according to Color Wheel Pro:
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect.
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Many thanks for sharing!
Outstanding post but I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit further.
Many thanks!
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but other than that, this is fantastic blog.
An excellent read.
I will certainly be back.
I could not resist commenting. Very well written!
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