Establishing a strong brand name and position is a make or break proposition. Yet many companies view their brand initiatives only in terms of communication or fail to effectively link their branding efforts to the overall business strategy. Through our brand naming and/or positioning services, we work with our client partners to define, differentiate and position brands to maximize customer relevance and competitive differentiation. We then identify specific brand action plans, including communication objectives, strategies, and plans, delivered across the many points of brand contact to improve positioning appeal.

A brand refresh is exactly what it sounds like and can have immeasurable, long-lasting impacts to the success of your business. Even the “simplest” refresh can be a major impact to the bottom line. A brand refresh can range anywhere from subtle to extremely noticeable.

Common brand refresh outputs include:

• A tweaked or optimized logo
• A redesigned logo
• Rewriting or updating the slogan
• Updating a brand’s color palette and font library
• Redesigning corporate identity pieces
• Redesigning key marketing materials
• Revising style guides and brand usage

Whether simple (which Somebody prefers) or detailed and verbose, every brand style guide is different. However, the purpose remains the same — ensuring that consistency is maintained as brand elements are applied across multi-platform systems. Somebody’s brand style guide services clearly defined rules and regulations regarding logo usage, color, graphics, typography, photography, messaging, and tone are all essential to an organized and thoughtful brand style guide.

Logo design is essential to the success of a brand. A professional logo is a powerful tool that creates instant recognition for your business. Your logo makes or breaks your brand. When properly branded, your logo will function to set you apart from your competitors. Somebody’s logo creation and designs set your company up for success!

Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider audience. That’s where email marketing comes in. With services like MailChimp, our preferred platform, your campaigns can go absolutely bananas. Whether it’s your grand opening or your company is already well-established, an effective email marketing plan is key to promoting and growing your business, increasing revenue, and selling more of your stuff.

What do you need to be designed? No matter how small or large of a request, we design it … and by “it” we mean everything! Design continually changes, new concepts emerge and old concepts come back re-polished. We don’t want you to ride a design trend that fades into obscurity or to become irrelevant by never adapting. Somebody aims to position you where your designs will be current, relevant, and suit both you and your audience / customers. Graphic Design is Somebody’s secret passion. We love to utilize this service to enable your brand to stand out in the proverbial crowd. 

Graphics are a crucial and significant element of any social media strategy. Make sure your social media pages are looking sharp with a variety of high-quality, varied and valuable images to boost engagement and interaction. Somebody studies the changes in social media platforms so you don’t have to … and creates amazing, visually striking images so your viewers stay on your social media feed longer.

Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.

Social media is one of the most powerful tools in your marketing arsenal …

To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. Simply put, it’s more than just posting! We research, we strategize, you benefit.

Not seeing something you need? Great, we won’t try to fit your business into a cookie-cutter mold. Instead, let’s take a strategic approach to building an integrated solution based on your unique needs and make smarter optimizations to foster long-term growth and sustainability.

You know your business. We know custom solutions are necessary from time-to-time. Together we can create the perfect match for your needs.

Marketing, digital and traditional, best practices are constantly evolving, and can’t-miss strategies can quickly lose their impact. The most successful brands understand that digital marketing is a 24/7/365 effort. If you’re not keeping up with the latest best practices, the competition is passing you by.

Whether you need to build an entire marketing strategy from scratch or refine your approach,  Somebody’s marketing consulting services can help update your marketing efforts for the best results possible.

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess / adjust the organization’s direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.

Somebody has conducted over 30 strategic plans from small teams to large companies. Make strategic planning a priority and contact Somebody today to schedule your session.