A complete provider of digital innovation sOLUTIONS
We craft unforgettable brand identities through a blend of strategic ingenuity and creative firepower. From sharpening your Brand Strategy to building pixel-perfect Websites, we harness the power of Digital Solutions and, yes, even good ol’ Traditional Marketing (because some classics never go out of style). Need something unique? We offer tailored solutions too.
We’re not just here to meet expectations — we’re here to blow them out of the water, delivering nothing short of excellence to our partners.
Solutions Tailored to Your WANTS AND NEEDS
We focus on your brand with Brand Identity, Website Development, Digital Solutions, Traditional Marketing, and Custom Solutions. Somebody will exceed all your brand image needs.
Brand Identity & Strategy.
Establishing a strong brand name and position is a make or break proposition. Yet many companies view their brand initiatives only in terms of communication or fail to effectively link their branding efforts to the overall business strategy. Through our brand naming and/or positioning services, we work with our client partners to define, differentiate and position brands to maximize customer relevance and competitive differentiation. We then identify specific brand action plans, including communication objectives, strategies, and plans, delivered across the many points of brand contact to improve positioning appeal.
Brand messaging refers to the language used and the underlying values embodied in your company’s marketing content. This is what captures the attention of consumers and enables them to understand what your brand stands for. Through content development and placement, Somebody provides brand messaging services that define your corporate identity and distinguish your business from its competition. Your organization’s narrative, value proposition, key messages, and tone are all aspects that are taken into consideration when developing brand messaging strategies.
A brand refresh is exactly what it sounds like and can have immeasurable, long-lasting impacts to the success of your business. Even the “simplest” refresh can be a major impact to the bottom line. A brand refresh can range anywhere from subtle to extremely noticeable.
Common brand refresh outputs include:
- A tweaked or optimized logo
- A redesigned logo
- Rewriting or updating the slogan
- Updating a brand’s color palette and font library
- Redesigning corporate identity pieces
- Redesigning key marketing materials
- Revising style guides and brand usage
Whether simple (which Somebody prefers) or detailed and verbose, every brand style guide is different. However, the purpose remains the same — ensuring that consistency is maintained as brand elements are applied across multi-platform systems. Somebody’s brand style guide services clearly defined rules and regulations regarding logo usage, color, graphics, typography, photography, messaging, and tone are all essential to an organized and thoughtful brand style guide.
Logo design is essential to the success of a brand. A professional logo is a powerful tool that creates instant recognition for your business. Your logo makes or breaks your brand. When properly branded, your logo will function to set you apart from your competitors. Somebody’s logo creation and designs set your company up for success!
Website Development.
WordPress is what we do very very very (did we say very?) well! Somebody continues to develop website enterprise solutions using the most popular Open Source CMS in the world … WordPress (learn all about WordPress CLICK HERE). We have done so from the very start. We will continue to do so because we are die-hard supporters.
See how powerful WordPress truly is … CLICK HERE.
It is an unfortunate disaster (and a fact), many WordPress sites become less effective shortly following their launch date due to lackluster “care” efforts. Why does this happen? Well, it’s pretty simple. The web changes rapidly and without proper care, a young website can struggle to keep up. Not to mention the fact that hackers deliberately seek out older, poorly cared for websites to attack because they’re more likely to have vulnerabilities in the code that were left untended due to subpar care. Fortunately, Somebody works diligently to ensure that every website we manage experiences as few missteps as possible. We offer two proactive Word Press Care Plan options. Essential Care is for clients who need regular checkups and updates with minor website changes. Ultimate Care includes the Essential Care plan plus it is geared toward those who additionally need to maintain their SEO and/ or make more tactical changes. Both plans are a little deeper than what’s described here, so let’s investigate HERE (includes pricing options).
Where does your business turn up in Google search results? Every business needs solid Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to get them noticed. We are excited to use data analysis and optimization campaigns to help you improve your ranking, and get found by potential customers. Plus, competitive keyword research and analysis are the foundation of SEO campaigns. Since optimizing a website for every conceivable relevant keyword phrase is prohibitively expensive, selecting the right keywords makes all of the difference in the world (or maybe you prefer something more targeted … like local SEO). Somebody makes sure you are visible on search engines for targeted keywords that drive sales leads and revenue to your business.
Online purchases are a robust $400 billion dollar consumer-driven monster. eCommerce platforms (or online retail) creates an opportunity to sell your product directly to your customers’ doorstep. This offers the ability to create effective targeted marketing campaigns at a reduced cost compared to other sales channels. It also has the ability to operate around-the-clock while requiring less staff and intelligently using automation to make processing purchases simpler for your business and your customers. We create feature-rich online marketplaces on a variety of eCommerce platforms. We know how to work with many eCommerce platforms, including Shopify, WooCommerce, Squarespace, Wix, and more.
A custom website design consists of various elements specifically tailored to your business — created 100% from scratch. Unlike many competitors who don’t “do websites” the right way, we don’t shop from a list of templates and stick you with one. We have a creative brief discussion to pick your brain on the look and feel of what your website should be and then go to work designing it. Once we have a concept, we share it with you to get feedback. From there, we can alter the design with your feedback in mind until the website is completely in line with the branding and look / feel you had in mind. It’s not cheap, nothing great (or custom) ever is …
Digital Solutions.
Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider audience. That’s where email marketing comes in. With services like MailChimp, our preferred platform, your campaigns can go absolutely bananas. Whether it’s your grand opening or your company is already well-established, an effective email marketing plan is key to promoting and growing your business, increasing revenue, and selling more of your stuff.
What do you need to be designed? No matter how small or large of a request, we design it … and by “it” we mean everything! Design continually changes, new concepts emerge and old concepts come back re-polished. We don’t want you to ride a design trend that fades into obscurity or to become irrelevant by never adapting. Somebody aims to position you where your designs will be current, relevant, and suit both you and your audience / customers. Graphic Design is Somebody’s secret passion. We love to utilize this service to enable your brand to stand out in the proverbial crowd.
Graphics are a crucial and significant element of any social media strategy. Make sure your social media pages are looking sharp with a variety of high-quality, varied and valuable images to boost engagement and interaction. Somebody studies the changes in social media platforms so you don’t have to … and creates amazing, visually striking images so your viewers stay on your social media feed longer.
Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.
Social media is one of the most powerful tools in your marketing arsenal …
To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. Simply put, it’s more than just posting! We research, we strategize, you benefit.
Traditional Marketing.
Brochures are a sophisticated way to portray your company’s products and services. A key element of any marketing campaign, there’s no better way to promote your company’s services and be a little (or a lot) creative in the process. NOTE: Printing services are available for all Traditional Marketing designs! Yep, Somebody does it all.
Making the right first impression is vital in today’s very competitive marketplace. The importance of business cards are often overlooked, yet they serve an extremely valuable purpose. Somebody designs modern, trendy, and contemporary business cards that stand out from the crowd. We separate ordinary from the extraordinary when we design your cards. Our designs are extremely affordable and at the same time leave a positive, long-lasting impression on your clients and potential clients.
Somebody provides eye-catching creativity in flyer design services that envision your brand statement in a distinct and memorable manner. We design with innovation (your innovation) in mind, which provides you an excellent value proposition for generating the right marketing appeal. The use of flyers is very vital to making a lasting impression on the minds of the target customers. They need to be prepared in the most professional matter to get the desired business results.
As a part of our full-service creative design agency, we develop a wide variety of print advertisements for all media including billboards, magazine ads, and other collateral. And we arrange for that collateral to be printed (if you like that sort of service). Print is not dead, we design multiple items and print them all the time for our clients and it helps them grow their business or support their events. Use Somebody today for all of your print design (and printing) needs.
All types of businesses use promotional materials to market their products and services. Promotional materials can include sales collateral materials, advertisements, and even everyday products that contain your business name and phone number. Promotional products can serve many purposes before or after a sale. We can help you find the RIGHT promotional materials to ensure your clients and potential clients have serious swag from you!
Plus, we additionally specialize in trade show graphics and newsletters! Traditional never dies and we keep it alive better than anyone in the business.
Custom Solutions.
Not seeing something you need? Great, we won’t try to fit your business into a cookie-cutter mold. Instead, let’s take a strategic approach to building an integrated solution based on your unique needs and make smarter optimizations to foster long-term growth and sustainability.
You know your business. We know custom solutions are necessary from time-to-time. Together we can create the perfect match for your needs.
Marketing, digital and traditional, best practices are constantly evolving, and can’t-miss strategies can quickly lose their impact. The most successful brands understand that digital marketing is a 24/7/365 effort. If you’re not keeping up with the latest best practices, the competition is passing you by.
Whether you need to build an entire marketing strategy from scratch or refine your approach, Somebody’s marketing consulting services can help update your marketing efforts for the best results possible.
Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess / adjust the organization’s direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.
Somebody has conducted over 30 strategic plans from small teams to large companies. Make strategic planning a priority and contact Somebody today to schedule your session.
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WordPress
WordPress is the world’s most popular content management system. It’s free, user-friendly, and powerful. With a vast developer community and abundant resources, it offers versatility and support for building and maintaining websites.
WordPress is
Open source
WordPress is used everywhere in the world. International companies and agencies rely on this Open Source CMS every single day and successfully operate high-performance websites. WordPress is Open Source and it is used more often than any other CMS: the market share of all websites worldwide is currently 27%. If WordPress were a country, it would be larger than France. Not surprisingly, the websites with the highest traffic in the world are all based on WordPress. This system is used worldwide on high-traffic websites due to reliability, stability, and usability.
WordPress is
Stable and secure
- The open source code of WordPress means that it is under constant scrutiny by hundreds of volunteers looking for weaknesses and working on improvements. A security team carries out multi-layered beta testing.
- The interfaces for plugins and themes contain many functions for safeguarding user input and in many cases function as a safety net for a poorly programmed code.
- Security is an absolute top priority for the core developers.
WordPress is
Very reliable
- In all development, the continued correct functioning of existing applications is ensured. A layout (theme) dating back to 2005 will still function perfectly today.
- The great number of users means WordPress is continuously put through its paces, even under unusual technical framework conditions.
- Automattic, the company behind wordpress.com, pays several developers that exclusively work on the code. Ongoing development and improvement are guaranteed.
- The broad financial interest in WordPress is such that its maintenance would continue seamlessly, even if all current core developers were to drop out. It’s as good as guaranteed the project will continue to grow stronger over the coming years.
Frequently
asked
questions
We are really really good at what we do but things happen! WordPress is a notoriously stable, open-source platform. However, WordPress is automatically upgraded to the latest version many times per year. Sometimes this creates unanticipated problems in the website, especially with Plugins. There are more than 29,000 different WordPress Plugins, and most websites have at least 20 installed. Our team will keep these Plugins updated and working to the best of our ability. We also look at potential problems with the server and code. On-going Care Plans are the best way to make sure your website stays up and running, and that everything works.
Since 2008, Somebody Creative has been building and maintaining WordPress websites of all sizes. We have seen good websites go bad due to neglect. We help prevent little problems from growing into big problems.
Some webmasters only allow their clients to email them once per month or week, depending on the “maintenance plan” without incurring extra charges. Somebody Creative has no such limits! We’re here to take calls and emails from our customers as often as needed.
Somebody Creative is not requiring hosting clients to engage in a WordPress Website Care Plan. However, clients must understand that not keeping their WordPress website up to date can result in the website becoming vulnerable to various forms of code intrusion. This is why the consortium of developers for WordPress and associated plugins frequently update their code. WordPress sites that are not routinely updated can make AN ENTIRE SERVER vulnerable.
Any client that chooses not to engage in either of the care plans offered will be responsible for the regular updating of the version of WordPress and all installed plugins. The updates made available by the respective developers is done so in order to make WordPress website efficient and less vulnerable to outside threats. Any client website found to have been attacked and affected / infected with malicious code will be required to correct the issue IMMEDIATELY. Hacked websites put other website on the server in danger and must be corrected as soon as possible. Sites that remain affected / infected with malicious code more than 30 days of notification by Somebody Creative will be subject to monthly fee of $500 for the time needed to protect other sites hosted on the Somebody Creative servers. All requests for Somebody Creative to assist with or perform website code clean up or restoration will be billed at $100 per hour for time needed to correct the hacked code and or databases.
Support requests can be sent to su*****@so***************.com or by giving us a call at 888.884.5584. If we don’t answer please leave a message. We will get back to you as quickly as possible (no more than 12 hours, worst case!). We will be moving to an online ticket system in the very near future. For now, we like the “personal interaction”.
Yes, all WordPress Care Plans require a one-year term contract.
You have the option of either annual or quarterly billing. Invoices are sent out at first of the month to pay for following month in advance and in October each year for yearly billing. If plan is paid for as full year option, you will receive a 20% discount for paying for the year up front. How cool is that?
This plan covers Care on one website ONLY. Separate plans will need to be purchased if a client would like us to perform WordPress Care on more than one site they own.
Simple answer is yes. The more complex answer is … WordPress Care Plans DO include “Client Requested Changes” up to “X” amount of hours (see Care Plans for hours). Any changes which occur AFTER the allotted hours have been used will be billed at our hourly rate of $75 per hour.
Our Ultimate Care Plan does include some SEO. For this plan Somebody Creative follows best practices to enhance the SEO of anything we do as part of your Care Plan.
Some examples are:
— While adding images we add alt tags (alternative text for search engines and disabled users).
— We make sure your website has a good quality SEO plugin in place (Somebody Creative uses RankMath SEO).
— We make sure your site is able to be indexed by search engines.
— We add an .xml site map to help search engines spider your site.
Your website is an important part of your business and deserves your attention too. In reality, we have several projects, clients and requests we are constantly working on. Somebody Creative is not perfect and is not on your site as much as you should be, period! Please check in on your website from time to time, and if you notice any problems submit a support email to Somebody Creative promptly. We rely on a lot of eyes to keep your site safe — often the client (or your customers) are the first ones to see a problem. Once we know about an issue, we can assist promptly.